Jonny Seww writes sewing and quilting specific music. His lyrical song creations are influenced by history and personal experiences that serve as delightful inspirations to every sewist and quilter who has undoubtedly found themselves alone and sewing into the night.

Over the years Jonny's music, extensive international paper background, and his wife's sewing knowledge and ideas have solidly meshed to produce new and exciting sewing products. Their passionate approach to this endeavour has helped to discover unique, useful and advantageous products that benefit the sewing industry at large.

The idea factory, located north of Toronto in the Caledon Hills, has developed such products as Jonny Seww's Multi-Purpose Iron-On Stabilizing Paper, Embroidery Template Kit, Greeting Card Kit, Press-on Non-Stick Release Sheets, Multi-Sew Fabric, Limited Edition Needlekeepers, Amazing Cleaning Block for rotary cutting mats as well as Jonny Seww's musical CD's.

Jonny and his wife Pam have appeared on "Linda MacPhee's Workshop" television series as well as appearances at sewing and quilting shows in Canada and the USA. They have combined Jonny's live music performance and Pam's product presentation into a two to three hour show available to sewing and quilt shows, guild meetings, and in-store events to promote their products and the art of sewing and quilting.